What are UTM parameters?

UTM parameters are tags added to URLs to track marketing campaigns in analytics tools like Google Analytics. They include source, medium, campaign, term, and content.

Which UTM parameters are required?

At minimum, utm_source, utm_medium, and utm_campaign are recommended. The term and content parameters are optional for more granular tracking.

Are the parameter values case-sensitive?

Yes, UTM parameters are case-sensitive in most analytics tools. It is recommended to use lowercase consistently for clean reporting.

Is my data sent to a server?

No. The UTM URL is built entirely in your browser. Nothing is transmitted anywhere.

UTM Builder

Build UTM-tagged URLs for tracking marketing campaigns in analytics tools.

Website URL *

Campaign Source (utm_source)

Campaign Medium (utm_medium)

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

How to Use UTM Builder

Step 1

Enter your destination URL.

Step 2

Fill in the UTM parameters: source, medium, campaign.

Step 3

Optionally add term and content parameters.

Step 4

Copy the generated UTM-tagged URL.

Features

Live preview of the tagged URL as you type.

All five UTM parameters: source, medium, campaign, term, content.

URL format validation.

One-click copy to clipboard.

Completely client-side — no data leaves your browser.

FAQ

: UTM parameters are tags added to URLs to track marketing campaigns in analytics tools like Google Analytics. They include source, medium, campaign, term, and content.
: At minimum, utm_source, utm_medium, and utm_campaign are recommended. The term and content parameters are optional for more granular tracking.
: Yes, UTM parameters are case-sensitive in most analytics tools. It is recommended to use lowercase consistently for clean reporting.
: No. The UTM URL is built entirely in your browser. Nothing is transmitted anywhere.